Since launch, the company has made a conscious decision to use only the highest quality ingredients, avoiding the use of artificial chemicals. This premium provenance is a clear differentiator from the mass market, and key to both product quality and premium brand positioning.
The demand for low-sugar, functional and nutritional drinks continue to rise, and it is evident that consumers are looking for a healthier way to stay hydrated. iPRO Hydrate appeals to consumers who avoid the high levels of sugar and artificial ingredients often found within the mainstream soft drinks market.
iPRO have formulated a school compliant, healthy solution for children in the form of iPRO Student. This range further expands the Company’s commitment to promoting health across the nation and educating young people to make healthier and smarter rehydration choices.
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